VORTICE LATAM announced a new strategic alliance with Hoggan, a leading brand in home organization solutions, to complement their product lines and offer greater added value to the end consumer through their retail distributors. This alliance boosts B2B growth for both companies, as neither has direct points of sale and they rely exclusively on their business partners.
The synergy between the two brands stems from a real consumer need: maintaining spaces such as closets, pantries, and storage areas in good condition, free from humidity, odors, and health risks. While Hoggan offers wire mesh closets, ventilated structures, and organizational systems that allow for air circulation, VORTICE LATAM contributes its dehumidification and ventilation solutions, specially designed to prevent mold growth and protect clothing, food, and everyday items.
Joint participation in Giros: Prevention, health, and real solutions.
As part of their collaborative effort, both brands recently participated in the Repretel program “Giros,” accompanied by Dr. Alicia Castro, a specialist in respiratory health and diseases. The television segment explained how humidity in closets and pantries can trigger respiratory problems, allergies, and the spread of mold, especially in homes with poor ventilation.
The demonstration of Hoggan and Vortice products presented complementary solutions:
Hoggan ventilated closets and organizers, which allow air circulation and prevent moisture buildup.
Vortice compact dehumidifiers, ideal for closets and small spaces, which help to control humidity consistently.
Both brands conveyed a clear message: prevention begins in the spaces where we store what matters most: clothing, food, and everyday items. This alliance boosts retail and strengthens B2B. The alliance between Hoggan and VORTICE LATAM is designed to offer comprehensive solutions to retailers in Costa Rica, facilitating more integrated displays and clearer communication with the end consumer. The goal is to increase sales in both categories by positioning them as complementary products that solve a common problem in Costa Rican homes: humidity.
“This alliance allows us to provide real solutions to retailers, improve the consumer experience, and strengthen our relationship with distributors. Together, we demonstrate how complementary products can generate added value,” stated the Commercial Director of VORTICE LATAM.
With this collaboration, both brands consolidate their presence in the retail channel and reinforce their commitment to the well-being of Costa Rican homes.
NOTE BY: LUIS H ALARCÓN RETANA, MARKETING AND PUBLIC RELATIONS, VORTICE LATAM